Managing Director / CEO 

Dr. Bjorn R. Ludviksson
Dr. Ludviksson is a Professor and Head of the Department of Immunology at the University Hospital in Iceland. Prior to his post in Iceland he held position at the National Institutes of Health, in Bethesda, Maryland, USA from 1997 – 1999. He has extensive experience both as a co-founder and medical director of several start-up companies in the field of biotechnology in the US and Iceland. Dr. Ludviksson has published over 60 scientific articles within the field of life sciences. 

Medical Director 

Dr. Bjorn Gudbjornsson, MD, DMSc  
Dr. Gudbjornsson is a Professor of Rheumatology Research at the University of Iceland. From 1988 to 1995 he served as a rheumatology specialist at the Department of Rheumatology at the Uppsala University Hospital in Sweden. Dr. Gudbjornsson is an internationally recognized expert in rheumatologic diseases with a compelling interest in osteoporosis. He has published several scientific articles in the field of rheumatology that have appeared in international medical journals. 


Sales and Marketing
Mr. Herbert Pedersen

Mr. Pedersen is an aviation business major and has worked in the airline industry for many years.  Herbert has worked on various start-ups and holds an MBA degree from Reykjavik University.



Dr. Bjorn R. Ludviksson MD, PhD, Managing Director / MD



Dr. Bjorn Gudbjornsson, PhD, Medical Director



Mr. Herbert Pedersen